BeSpottd vs Doing It Yourself
You're resourceful. You could probably Google your way through an SEO audit. But should you?
The DIY audit trap
Here's what a DIY digital presence audit typically looks like:
- Google “how to check my website SEO” — find 20 articles, all recommending different tools
- Sign up for 3–4 free trials of various tools, each checking different things
- Spend an afternoon trying to understand what “render-blocking resources” and “canonical URLs” mean
- Manually check your Google Business Profile, social media accounts, and directory listings one by one
- Try to figure out which issues actually matter and which ones to fix first
- Give up halfway through because you have a business to run
Sound familiar? You're not alone. Most business owners start this process with good intentions and abandon it within a few hours because it's overwhelming, confusing, and time-consuming.
Time is money
DIY audit
BeSpottd
DIY time estimates based on a non-technical business owner with no prior SEO experience.
What DIY audits typically miss
Even if you do spend 10+ hours on a thorough DIY audit, there are things that are genuinely hard to check manually:
NAP consistency
Checking whether your business name, address, and phone number match perfectly across 10+ platforms is tedious and easy to get wrong. One character difference matters.
Technical SEO issues
Missing structured data, broken canonical tags, incorrect robots.txt rules — these require specific technical knowledge to even know to check for.
Email authentication
SPF, DKIM, and DMARC records affect whether your emails land in spam. Most business owners don't know these exist, let alone how to check them.
Prioritisation
Even if you find 20 issues, which ones actually matter? Which will move the needle fastest? Without experience, it's nearly impossible to prioritise correctly.
Benchmarking
Is a page speed of 3.2 seconds good or bad? Is your social media posting frequency adequate? Without benchmarks, raw numbers are meaningless.
The full picture
Most DIY audits focus on SEO alone. But your digital presence includes Google Business, social media, directories, speed, trust signals, and email setup — all connected.
What about free tools?
There are excellent free tools available — Google Search Console, Google PageSpeed Insights, and others. We'd actually encourage you to use them alongside BeSpottd. But they each cover one small piece of the puzzle:
BeSpottd runs 50+ checks across all these areas in a single 2-minute scan, gives you one unified score, and tells you exactly what to fix and in what order. Think of it as the difference between having 6 separate health tests and getting a full-body health check.
The real cost of DIY
Let's do the maths. If your time is worth £25/hour (a conservative estimate for a business owner), a 10-hour DIY audit costs you £250 in time alone. And that's assuming you don't miss anything important.
£250+
DIY (your time)
vs
£49
BeSpottd (complete audit)
And unlike a DIY audit, BeSpottd gives you a prioritised action plan with time estimates, so you can spend your remaining time actually fixing things instead of figuring out what needs fixing.
The bottom line
Your time is better spent running your business. Let BeSpottd handle the audit, and you handle the fixes — with clear, step-by-step instructions that anyone can follow.
2 minutes to scan · 50+ checks · Plain English fixes · £49 once