BeSpottd vs Enterprise SEO Tools
Enterprise SEO platforms are powerful. But if you're a local business owner who just wants to know what's wrong with your online presence — they're overkill.
The problem with enterprise SEO tools
Tools like enterprise SEO platforms (you've probably heard of the big names — Semrush, Ahrefs, Moz, and others) are genuinely excellent products. They're used by professional marketers, SEO agencies, and large companies with dedicated marketing teams.
But they're designed for people who already know what they're doing. They assume you know what “domain authority”, “backlink profile”, and “keyword difficulty” mean. They give you mountains of data and expect you to figure out what to do with it.
For a bakery in Manchester, a plumber in Bristol, or a hair salon in Leeds, that's not helpful. You don't need 47 dashboards. You need someone to say: “Your Google Business Profile is missing opening hours, and here's how to add them.”
Side-by-side comparison
| Enterprise SEO tools | BeSpottd | |
|---|---|---|
| Target audience | SEO professionals & agencies | Business owners |
| Language | Technical jargon | Plain English |
| What you get | Raw data & metrics | Findings + step-by-step fixes |
| NAP consistency checks | Usually not included | Built in |
| Social media audit | Separate tool or add-on | Built in |
| Google Business Profile | Limited or separate | Full audit included |
| Action plan | DIY from data | "Fix This Week" with time estimates |
| Competitor comparison | Built in | BeSpottd Pro (£99/mo) |
| Ongoing monitoring | Built in | BeSpottd Pro (4 scans/mo) |
| Score drop alerts | Some tools | BeSpottd Pro (instant email) |
| Learning curve | 10+ hours to learn | Zero — read and follow |
| Pricing model | £80–200/month subscription | £49 once or £99/mo Pro |
| Commitment | Monthly or annual contract | No commitment — cancel any time |
Based on publicly available information. Features and pricing vary by provider and plan.
When enterprise tools make sense
To be fair, enterprise SEO tools are the right choice if:
- You have an in-house marketing person or team
- You're running a large e-commerce site with thousands of pages
- You need ongoing keyword research and competitor tracking
- You're an SEO professional or agency managing multiple clients
If that sounds like you, an enterprise platform is probably the better fit. But if you're a local UK business that just wants to know “what's wrong and how do I fix it?” — that's exactly what BeSpottd was built for.
When BeSpottd is the better choice
You're not technical
Every finding is explained in plain English with step-by-step fixes. No SEO knowledge required.
You want action, not data
Our "Fix This Week" plan tells you exactly what to do first, with time estimates for each fix.
You don't want a subscription
£49 once. That's it. No monthly charges, no annual contracts, no surprise renewals.
You're a local UK business
We check UK data protection compliance, guide you on directory listings, and benchmark against other UK small businesses.
You need NAP consistency checks
We verify your name, address, and phone number match between your website and Google Business Profile.
You want a complete picture
One scan covers SEO, Google Business, social media, speed, trust signals, email setup, and directory listings.
The bottom line
Enterprise SEO tools are built for professionals who live and breathe SEO. BeSpottd is built for business owners who have a hundred other things to worry about and just need someone to tell them what's broken and how to fix it.
50+ checks · Plain English · Step-by-step fixes · £49 once